How much are you going to charge for your products or services? It’s one of the trickiest things to work out. Too high and people might not part with their cash, too low and you risk looking cheap and not making a profit.
Pricing is also an emotional issue that can rile our doubting demons and the self sabotaging little voice in our head. But unless you charge your worth, you risk working hard for no return. Not a good place to be.
There is no right or wrong answer to the pricing problem. Don’t drive yourself round the bend trying to get the perfect price – instead listen to this episode of Little Voice Big Business and start thinking strategically!